Brandon Almeda - Author
Brandon Almeda
  • Sep 4, 2023
  • 2 min read

The Importance of NoFollow/DoFollow in Web Design & Development

grey flat screen computer monitor - NoFollow/DoFollow

Photo by Eftakher Alam on Unsplash

Understanding NoFollow and DoFollow Links

In the vast landscape of digital marketing and search engine optimization (SEO), a crucial aspect to consider is the concept of NoFollow and DoFollow links. These terms relate to the way search engines perceive and evaluate the authority and credibility of websites, impacting their rankings in search results.

Simply put, NoFollow and DoFollow are attributes that can be assigned to hyperlinks, affecting how search engine crawlers follow and value those links. A DoFollow link is a standard hyperlink that allows search engine bots to follow it and pass authority from one site to another. These links are considered endorsements, contributing to the target site's visibility and importance in search rankings.

On the other hand, a NoFollow link includes a specific attribute that instructs search engines not to follow the link or transfer any authority. This attribute is often used for links in user-generated content, comments sections, or advertisements, aiming to prevent search engines from associating the website with potentially low-quality or spammy content.

Understanding the distinction between NoFollow and DoFollow links is essential for website owners and SEO strategists. By intentionally using NoFollow and DoFollow attributes in link building strategies and content creation, website administrators can control the flow of link equity and optimize their online presence in search engine results pages (SERPs).

In the following sections, we will explore the implications, best practices, and SEO benefits of NoFollow and DoFollow links, empowering you to make informed decisions for your online presence. Let's delve into this topic to unravel the intricacies of link attributes and their impact on SEO performance.

Understanding the NoFollow Attribute

The NoFollow attribute is an integral part of SEO and plays a crucial role in managing the flow of link equity on websites. When a link is tagged with the NoFollow attribute, search engines understand that they should not pass on any SEO value or authority to the linked page. Essentially, NoFollow is a way to tell search engines, "Don't follow this link."

Originally introduced by Google to combat spammy links, the NoFollow attribute is commonly used for user-generated content such as blog comments and forum posts. By default, search engines interpret all links as DoFollow, meaning they transfer link equity. However, NoFollow can be applied manually to specific links through the rel attribute in HTML.

It is important to understand that NoFollow links still have value in driving traffic and user engagement. While they may not contribute directly to your website's SEO efforts, they can generate referral traffic and boost your online visibility. Additionally, as search engines evolve, they may consider NoFollow links in different ways.

The NoFollow attribute provides webmasters with control over their website's link profile, allowing them to manage and distribute link equity strategically. By using NoFollow judiciously, you can prioritize the allocation of link authority across your pages and enhance your website's overall SEO performance.

To summarize, the NoFollow attribute instructs search engines not to pass on any SEO value to the linked page. Despite this, NoFollow links can still contribute to increased traffic and visibility, making them an essential part of any comprehensive SEO strategy.

Benefits of NoFollow

The NoFollow attribute is an essential tool for website owners and publishers. While it does not directly impact organic search rankings, it offers several significant benefits:

1. Control of Outbound Links

NoFollow allows webmasters to control the flow of link equity. By adding the attribute to specific links, you can signal search engines not to follow them, preventing the transmission of your site's authority. This is particularly useful when linking to unreliable or untrusted sources.

2. Spam Protection

By applying the NoFollow attribute to user-generated content like blog comments or forum posts, you can deter spammers. Search engines understand NoFollow as a signal to ignore these links, reducing the risk of spammy links tarnishing your site's reputation.

3. Crawling Efficiency

Search engines spend valuable resources crawling and indexing webpages. By using NoFollow, you can guide search engine bots away from pages that contain less important or duplicate content, ensuring they focus on crawling your most valuable pages instead.

4. Maintaining User Trust

NoFollow can help maintain trust with your audience. When you use NoFollow on sponsored links or advertisements, it ensures transparency and prevents misleading practices, as search engines and users know these links do not influence organic rankings.

5. Traffic Generation

While NoFollow links may not directly impact SEO, they can still drive traffic. When you strategically place NoFollow links on relevant external sites, you have the potential to attract visitors who click on those links and discover your website, improving your brand visibility and potential conversions.

6. Social Media Amplification

Major social media platforms, such as Facebook, Instagram, and Twitter, use NoFollow for all external links. Sharing your content on these platforms can enhance its visibility, generate engagement, and potentially result in natural backlinks from websites that do follow. This amplification effect strengthens your online presence and may indirectly impact SEO.

In conclusion, the benefits of NoFollow are manifold. By leveraging this attribute, you can have more control over your website's outbound links, protect against spam, enhance crawling efficiency, maintain user trust, increase traffic, and amplify your content across social media platforms. Implementing a thoughtful NoFollow strategy as part of your overall SEO approach can greatly benefit your website and online presence.

Implementing NoFollow in Web Design

In web design, the "nofollow" attribute plays a crucial role in shaping a site's search engine optimization (SEO) strategy. When placed on a hyperlink, the nofollow tag signals to search engine crawlers that they should not follow that specific link. This directive is commonly utilized to control the flow of link equity and prevent the dilution of a website's authority.

Implementing nofollow tags is particularly beneficial when dealing with user-generated content, such as comments and forum posts. By applying the nofollow attribute to outbound links within these sections, webmasters can minimize the risk of spam links impacting their SEO efforts.

Furthermore, it's crucial to assess internal linking structures and selectively employ nofollow tags. This practice helps to prioritize the most critical pages for search engines, ensuring that they receive a larger proportion of link equity. Strategic deployment of nofollow attributes can prevent less significant pages from absorbing valuable SEO resources and potentially improve rankings for the most important pages.

While the nofollow tag is valuable for SEO, it's important not to overuse it. Search engines expect a natural mix of followed and nofollowed links. Overutilizing the nofollow attribute throughout a website can send a negative signal to search engines, potentially impacting its overall performance in search results.

Proper implementation of nofollow in web design requires a clear understanding of a site's objectives and link architecture. By thoughtfully using nofollow tags, webmasters can influence search engines' crawling behavior, optimize link equity distribution, and enhance the SEO performance of their website.

DoFollow Links and their Importance

DoFollow links are hyperlinks that allow search engines to follow and crawl them, passing on link juice and boosting the target website's search engine rankings. These links are considered valuable in SEO because they provide a clear signal to search engines that the linked website is trustworthy and authoritative.

Unlike NoFollow links, which instruct search engines not to follow or pass on link equity, DoFollow links play a pivotal role in improving a website's visibility and organic traffic. When reputable websites include a DoFollow link to another site, it conveys a vote of confidence and enhances the linked site's reputation.

Having a strong backlink profile with a healthy mix of DoFollow links is important for SEO success. These links can contribute to higher domain authority and PageRank, influencing search engine algorithms to rank the website higher. Additionally, DoFollow links from topically relevant and authoritative sources can drive targeted referral traffic, increasing the website's exposure and potential conversions.

To acquire DoFollow links, it is essential to focus on creating high-quality content that others find valuable and want to link to naturally. Building relationships with industry influencers, bloggers, and webmasters can also open doors to opportunities for obtaining valuable DoFollow links.

However, it's important to note that while DoFollow links are valuable, a natural link profile should include a mix of DoFollow and NoFollow links. Including only DoFollow links may raise red flags to search engines, potentially resulting in penalties and loss of organic visibility.

In conclusion, DoFollow links hold significant importance in SEO as they contribute to a website's authority, search engine ranking, and targeted traffic. An effective link building strategy that encompasses both DoFollow and NoFollow links is crucial for a well-rounded and successful SEO campaign.

Strategies for Building DoFollow Links

Building high-quality DoFollow links is an integral part of any effective SEO strategy. These links pass link juice, improving your website's authority and increasing its visibility in search results. To help you optimize your link building efforts, here are some proven strategies:

  1. Create Compelling Content: Craft engaging, unique, and valuable content that naturally attracts links from other websites. This could be insightful blog posts, useful resources, or innovative research.

  2. Guest Blogging: Contribute well-written articles to authoritative websites in your industry that allow DoFollow links in the author's bio or within the content. Ensure the content is relevant and provides genuine value to readers.

  3. Outreach and Networking: Connect with influencers, bloggers, and webmasters in your niche. Build relationships and provide them with quality content that they may link back to. Personalized outreach can help you secure DoFollow backlinks.

  4. Link Reclamation: Monitor mentions of your brand and check whether those mentions are linked. Reach out to webmasters requesting they turn those mentions into DoFollow links. Tools like Google Alerts or Mention can help you find these opportunities.

  5. Broken Link Building: Find broken links on authoritative websites that are relevant to your content. Reach out to the webmasters, notifying them of the issue and suggest your relevant content as a replacement, earning yourself a quality DoFollow link.

  6. Social Media Promotion: Share your content on social media platforms, which helps generate attention and potentially increases the chance of earning DoFollow links from interested audiences. Engage with your followers and encourage them to share your content.

Remember, building DoFollow links requires patience and persistence. Implementing these strategies will help you create a strong backlink profile, improve your website's authority, and ultimately elevate your search engine rankings.


In conclusion, understanding the concept of NoFollow and DoFollow links is crucial for anyone involved in online marketing or website optimization. We have discussed the differences between these two types of links and their impact on search engine rankings.

NoFollow links, as the name suggests, do not pass any link juice to the linked webpage. They are commonly used for spam control and to indicate to search engines that the linked content should not be given the same level of importance. On the other hand, DoFollow links do pass link juice, helping to improve the linked page's ranking in search engine results.

While NoFollow links may not directly affect your website's SEO, they still hold value for driving traffic, building brand awareness, and cultivating relationships with other websites. Meanwhile, DoFollow links remain the primary focus for SEO, as they contribute to improving search engine rankings and increasing organic traffic.

It is important to strike a balance between using NoFollow and DoFollow links in your overall link building strategy. Incorporate NoFollow links when appropriate, such as in user-generated content or social media platforms where spam is prevalent. For all other scenarios, prioritize obtaining DoFollow links to maximize SEO benefits.

To optimize your link building efforts, remember to conduct thorough research, focus on high-quality backlinks, and engage in strategic link placements. By choosing a combination of NoFollow and DoFollow links strategically, you can enhance your website's visibility, authority, and ultimately, drive organic traffic to achieve your desired goals.

Start implementing these strategies today and watch your website climb the ranks of search engine results. Happy linking!

Web Design & DevelopmentSEO-Driven ApproachBacklinkingNoFollow/DoFollow