Brandon Almeda - Author
Brandon Almeda
  • Sep 5, 2023
  • 2 min read

The Power of Explainer Videos for Digital Marketing & SEO Services

One of the photos from our last shoot at videodeck. We produce video explainer videos for Software companies and we want to show you a sneak peek of our production studio. Here you can see the camera we use to shoot, one of our spokesperson and our video set. - Explainer videos

Photo by Videodeck .co on Unsplash

Explainer Videos: Simplifying Complex Ideas

In today's fast-paced digital world, capturing the attention of your audience has become increasingly challenging. Whether you run a business, promote a product, or want to engage viewers on social media, grabbing their interest quickly and effectively is vital. This is where explainer videos come into play. Combining the power of visuals, concise messaging, and storytelling, explainer videos simplify complex ideas, ensuring your message is not only understood but retained.

What exactly are explainer videos? Well, as the name suggests, they are short animated or live-action videos that "explain" a concept, idea, or product. These videos utilize captivating visuals, engaging narratives, and clear explanations to break down even the most convoluted topics into easily digestible content.

The benefits of using explainer videos are vast. Firstly, they have an incredible potential to increase audience engagement. By presenting information in a concise and visually appealing way, explainer videos capture viewers' attention, keeping them hooked and interested. Furthermore, they are an excellent tool to simplify complex concepts. Whether you are explaining a new technological solution, introducing a product, or educating your audience about a topic, explainer videos make the most intricate ideas accessible to anyone.

Not only do explainer videos simplify ideas, but they can also drive business results. They have been proven to boost website conversions, increase sales, and enhance brand awareness. In fact, studies have shown that including an explainer video on your landing page can increase conversions by up to 80%! This staggering statistic showcases the power of explainer videos in engaging your audience and driving them to take desired actions.

In this article, we will delve deeper into the world of explainer videos, exploring the different types, their creation process, and best practices. Whether you're a marketer, business owner, or simply curious about this captivating medium, this guide will equip you with the knowledge and tools needed to harness the potential of explainer videos and effectively convey your message. So, let's dive in and unlock the power of explainer videos together!

Explainer Videos in Digital Marketing & SEO Services

In the highly competitive digital landscape, it has become paramount for businesses to capture their audience's attention effectively. This is where explainer videos come into play. Explainer videos are short, engaging videos that aim to explain a product, service, or concept in a concise and entertaining manner. They have gained immense popularity in recent years due to their ability to captivate and retain viewers' attention.

From a digital marketing perspective, explainer videos offer numerous benefits. One of the key advantages is their potential to boost website traffic. When properly optimized for SEO, explainer videos can help websites rank higher in search engine results pages (SERPs). Including relevant keywords in the video title, description, and tags can improve organic visibility, attract more visitors, and ultimately increase conversions.

Additionally, explainer videos can significantly enhance user experience on websites. Statistics show that visitors spend 2.6x more time on pages with video content compared to those without. By providing a dynamic and engaging visual experience, explainer videos can reduce bounce rates, increase session durations, and ultimately improve website rankings.

Furthermore, explainer videos are effective tools for communicating complex information in a simplified and easily understandable format. By breaking down complex concepts into bite-sized visuals and straightforward narration, businesses can effectively convey their value proposition, educate their audience, and create a lasting impression.

Another crucial aspect to consider is the impact of explainer videos on social media marketing. With the rise of platforms like Facebook, Instagram, and YouTube, video content has become the preferred medium for social engagement. Sharing engaging explainer videos on social media platforms can increase brand visibility, generate shares and likes, and drive traffic to the website.

In conclusion, explainer videos play a vital role in modern digital marketing strategies. Their ability to captivate, inform, and engage viewers makes them a powerful tool for boosting website traffic, enhancing user experience, simplifying complex information, and increasing brand visibility on social media platforms. By incorporating explainer videos into their marketing efforts, businesses can gain a competitive edge in the digital realm.

The Benefits of Using Explainer Videos

Explainer videos have become an essential tool for businesses in today's digital landscape. These short, engaging videos are designed to explain complex ideas, products, or services in a concise and entertaining way. They offer numerous benefits that can significantly impact a company's marketing success and online presence.

Firstly, explainer videos help businesses simplify their message and increase customer understanding. Through visually appealing animations, graphics, and storytelling, they break down complex concepts into easily graspable chunks of information. This not only boosts comprehension but also helps retain viewers' attention, as visual content is often more captivating than plain text.

Additionally, explainer videos enhance brand awareness and recognition. By incorporating company branding elements such as logos, colors, and tone, these videos create a consistent brand experience. When viewers encounter these distinct visuals across various marketing channels, it helps establish a strong association with the brand, making it more memorable and recognizable.

Moreover, explainer videos have the potential to improve search engine optimization (SEO) efforts. Including videos on a website can increase its dwell time, as visitors spend more time engaging with the content. Search engines interpret this as a positive signal, leading to improved search rankings. Additionally, videos often attract backlinks, as they are highly shareable and link-worthy, further boosting SEO.

Another benefit is the potential for explainer videos to increase conversion rates. According to studies, having a video on a landing page can increase conversions by up to 80%. Videos have the ability to effectively communicate value propositions, showcase product features, and address potential concerns, which can motivate viewers to take action and become customers.

Furthermore, explainer videos are highly shareable on social media platforms, maximizing their reach and potential audience. Videos tend to generate more social media engagement and shares compared to other content types. When shared, they have the potential to become viral, significantly expanding brand exposure and attracting new customers.

In conclusion, explainer videos offer a range of benefits for businesses. They simplify complex ideas, boost brand awareness, improve SEO, increase conversion rates, and have high shareability on social media. Integrating explainer videos into a company's marketing strategy can yield notable results and contribute to overall business success.

Tips for Creating Effective Explainer Videos

Creating effective explainer videos is a crucial aspect of engaging your audience and conveying your message efficiently. Whether you are promoting a product, explaining a complex concept, or providing a tutorial, here are some valuable tips for crafting compelling explainer videos:

  1. Keep it short and concise: Attention spans are limited, so aim for a video length of around 60-90 seconds. Focus on the key points and avoid unnecessary fluff to maintain viewer engagement.

  2. Identify your target audience: Understand your target audience's needs, preferences, and pain points. Tailor your explainer video to address their specific interests, ensuring it resonates with them effectively.

  3. Craft a captivating script: The script forms the foundation of your video. Keep it conversational, engaging, and easy to understand. Clearly define the problem, present the solution, and include a strong call-to-action that encourages viewers to take the desired action.

  4. Optimize for SEO: Create a title, description, and tags that incorporate relevant keywords to enhance the visibility of your explainer video on search engines. Include a transcript or captions to make it accessible and improve ranking opportunities.

  5. Use professional voice-over and graphics: High-quality audio narration and visually appealing graphics significantly enhance the overall impact of your explainer video. Invest in professional voice-over artists and graphic designers to create a polished and captivating experience.

  6. Storyboard and plan visual elements: Storyboarding helps visualize the flow of your video and plan the visuals accordingly. Use attractive illustrations, animation, or live-action footage to engage viewers and effectively convey your message.

  7. Incorporate a strong visual hierarchy: Arrange the elements in your video in a way that guides the viewers' attention and ensures they don't miss important information. Use visual cues, such as arrows or callouts, to highlight key points or actions.

  8. Maintain a consistent brand identity: Ensure your explainer video aligns with your brand's visual identity, tone, and personality. Consistency in branding helps build recognition, trust, and credibility with your target audience.

  9. Add background music and sound effects: Well-chosen background music and sound effects can evoke emotions and enhance the viewing experience. Pay attention to copyright, or utilize royalty-free music libraries to avoid legal issues.

  10. Test and analyze performance: Regularly evaluate the performance of your explainer videos. Analyze metrics like view count, watch time, engagement, and conversion rates. Use the insights gained to iterate and improve your future videos.

By following these tips, you can create compelling explainer videos that effectively communicate your message, engage your audience, and drive desired actions. Remember to consistently learn from your audience's feedback and adapt your approach accordingly.

Case Studies: Successful Use of Explainer Videos in Content Marketing

Explainer videos have emerged as a powerful tool in content marketing, effectively capturing audience attention and succinctly explaining complex ideas. Several case studies have demonstrated their impressive impact on brand awareness, lead generation, and conversion rates.

One notable success story is Dropbox. Their explainer video, which highlighted the simplicity of their file-sharing service, attracted millions of views and significantly boosted their customer base. The video's engaging storytelling and clear animation simplified the concept, resonating with viewers and increasing conversions by 10%.

Another exceptional case is Crazy Egg, a web analytics company. Their explainer video creatively showcased their software's benefits, compelling users to sign up for a free trial. The video's captivating visuals and concise messaging resulted in a 64% increase in conversion rates, demonstrating the power of explainer videos in the decision-making process., a personal finance app, also witnessed significant success through explainer videos. By illustrating how their platform enabled users to manage finances effortlessly, they generated a considerable increase in sign-ups. Their video's optimized SEO keywords attracted substantial organic traffic, boosting their conversion rate by over 23%.

One additional example is Dollar Shave Club, a subscription-based razor company. Their quirky explainer video went viral, generating millions of shares and views. This resulted in a massive influx of new customers, leading to a 40% increase in sales within the first month. The video's memorable humor and persuasive storytelling effectively conveyed the brand's value proposition.

These case studies collectively demonstrate the immense potential of explainer videos in content marketing. By effectively communicating key messages, simplifying complex ideas, and fostering emotional connections with the audience, companies can attract more leads, boost conversions, and enhance brand awareness. Incorporating explainer videos into content strategies will undoubtedly help businesses thrive in today's competitive landscape.


In conclusion, explainer videos are a powerful tool for businesses looking to communicate their message effectively and engage their target audience. Throughout this article, we have explored the benefits of explainer videos, which include increased conversion rates, improved brand awareness, and enhanced customer engagement.

By breaking down complex concepts into simple and visually appealing animations, explainer videos capture viewers' attention and help them understand the core message within a short span of time. They offer a unique way to showcase products, highlight key features, and demonstrate how solutions can solve specific pain points.

Moreover, explainer videos can be easily shared on various platforms, including websites, social media, and email campaigns, maximizing their reach and potential impact. They have proven to be an effective tool in driving website traffic, increasing user engagement, and ultimately boosting conversion rates.

To harness the benefits of explainer videos for your business, it is essential to focus on creating high-quality content with clear and concise storytelling. Collaborating with a professional video production company can ensure that your explainer videos are visually appealing, engaging, and align with your brand identity.

So, whether you are launching a new product, trying to educate your audience, or looking to enhance your marketing efforts, consider incorporating explainer videos into your strategy. Let them help you captivate your audience, build brand credibility, and drive meaningful results.

Feel free to reach out to us for expert guidance on creating captivating explainer videos that effectively convey your message and elevate your brand presence. Together, let's unlock the potential of explainer videos and take your business to new heights.

Explainer videosDigital MarketingSEO ServicesContent MarketingVideo Content