Brandon Almeda - Author
Brandon Almeda
  • Sep 5, 2023
  • 2 min read

Skyscraper Technique: How to Boost Your SEO with Digital Marketing & SEO Services

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The Skyscraper Technique: Boost Your Content to New Heights

In the competitive world of digital marketing, creating exceptional content is crucial for standing out from the crowd. But with numerous articles, blog posts, and videos floating around, how can you ensure that your content attracts the attention it deserves? Enter the Skyscraper Technique, a proven strategy that can help you soar above the competition and reach new heights in online visibility.

The Skyscraper Technique, coined by SEO expert Brian Dean, revolves around the concept of improving existing content and making it more valuable to readers. By taking inspiration from the tallest and most impressive skyscrapers, this technique focuses on creating content that stands head and shoulders above the rest.

Here's how it works: first, you identify a popular piece of content in your niche. This forms the foundation of your "skyscraper." Next, you analyze its strengths and weaknesses, identifying any gaps or areas for improvement. Then, you aim to create an even better version of the original, offering more comprehensive information, enhanced visual aids, and a more engaging format.

The Skyscraper Technique harnesses the power of SEO optimization to drive higher organic traffic to your website. By building upon existing high-performing content, you increase the likelihood of attracting backlinks and social shares, signaling search engines that your content is authoritative and valuable - a significant factor in ranking algorithms.

In this comprehensive guide, we will delve deeper into the Skyscraper Technique, covering its fundamental principles, step-by-step implementation, and best practices. Whether you're an experienced marketer or a newbie looking to make an impact, this article will equip you with the tools and knowledge to create exceptional content that soars above the competition. Prepare to elevate your content marketing strategy to new heights with the Skyscraper Technique.

What is the Skyscraper Technique?

The Skyscraper Technique is a content marketing strategy developed by renowned SEO expert Brian Dean. It aims to increase website visibility and boost organic traffic by creating exceptional, high-quality content. This technique revolves around three fundamental steps: finding link-worthy content, improving upon it, and promoting your enhanced version.

Firstly, to identify link-worthy content, one should conduct competitor research or use SEO tools to find popular articles in their niche. These articles should have a high number of backlinks, indicating their relevance and appeal to the target audience.

The second step involves improving the chosen content. Rather than simply copying it, the goal is to enhance it substantially. This can be achieved by expanding the topic, updating statistics and information, including multimedia elements, and improving the overall readability of the content.

Once the content has been enhanced, the final step is promotion. It's essential to reach out to influencers, bloggers, and website owners who may be interested in linking to your improved piece. Personalized outreach emails, highlighting the value of your content and the benefits of linking to it, can greatly increase your chances of obtaining backlinks.

The Skyscraper Technique has proven to be highly effective in increasing organic traffic and enhancing search engine rankings. By creating superior content and acquiring backlinks from reputable sources, your website gains credibility, authority, and improved visibility in search engine result pages (SERPs).

In conclusion, the Skyscraper Technique is a powerful content marketing strategy aimed at boosting website visibility and organic traffic. By finding link-worthy content, improving upon it, and promoting your enhanced version, you can attract valuable backlinks from influential websites. Implementing this technique can help you establish credibility, enhance your online presence, and ultimately drive more organic traffic to your website.

Why is the Skyscraper Technique important in Digital Marketing & SEO Services?

The Skyscraper Technique has emerged as a powerful strategy in the world of digital marketing and search engine optimization (SEO). This technique involves finding popular content in your industry, creating even better and more comprehensive versions of that content, and then promoting it to gain backlinks and enhance your website's visibility. Several reasons make the Skyscraper Technique a vital component of any successful digital marketing and SEO strategy.

Firstly, this technique allows you to create highly valuable and relevant content. By analyzing existing top-performing content, you gain insights into what your target audience craves. Armed with this knowledge, you can provide an improved version that offers greater value and meets their needs more effectively. Such content establishes your credibility, drives user engagement, and ultimately improves your organic rankings on search engine results pages (SERPs).

Secondly, the Skyscraper Technique aids in attracting high-quality backlinks. When you create exceptional content that outshines other resources, it increases the likelihood of other websites linking back to your content as a reference. Backlinks from reputable websites are a critical SEO ranking factor, as they demonstrate to search engines that your content is valuable and trustworthy. This, in turn, boosts your website's authority, visibility, and organic traffic.

Thirdly, this technique encourages effective outreach and promotion. After developing your outstanding content, you need to reach out to relevant websites and influencers in your industry to inform them about your resource. Many of these individuals and organizations will be interested in sharing your content if it genuinely adds value to their audience. This outreach process expands your content's reach, attracts more traffic to your website, and improves your overall digital presence.

Lastly, the Skyscraper Technique fosters a culture of continuous improvement. By consistently analyzing and enhancing existing content, you remain at the forefront of your industry. This strategy compels you to stay updated with the latest trends, techniques, and information within your niche. As a result, you establish yourself as a thought leader, earn the trust of your audience, and maintain a competitive edge in the rapidly evolving digital landscape.

In summary, the Skyscraper Technique offers several advantages in digital marketing and SEO services. It enables you to create valuable and relevant content that appeals to your target audience, attracts high-quality backlinks, enhances your website's authority and visibility, and encourages continuous improvement. By incorporating this technique into your strategy, you can achieve long-term success in the digital realm.

How to implement the Skyscraper Technique effectively

The Skyscraper Technique is a highly effective content marketing strategy that can boost your website's visibility and organic traffic. By following a few key steps, you can maximize the potential of this technique and achieve outstanding results.

  1. Identify a promising topic: Start by researching popular topics in your industry and identifying key trends. Look for topics that have high search volume and are relevant to your target audience. Keyword research tools like Google Keyword Planner can assist you in finding potential topics.

  2. Find the best existing content: Using search engines and tools like BuzzSumo, locate high-performing content related to your chosen topic. Analyze these articles to understand what makes them successful - their structure, format, and unique insights. This step sets the foundation for your own improved content.

  3. Create a better version: Armed with insights from the top-performing content, it's time to develop your own superior piece. Make sure your content is more comprehensive, engaging, and up-to-date. Bring a fresh perspective and include additional valuable information that wasn't covered in the original article.

  4. Optimize for SEO: To ensure your content ranks well in search engine results, optimize it for SEO. Use relevant keywords naturally throughout the article, including in the title, headings, and meta descriptions. Also, focus on providing a seamless user experience, with fast loading speeds, mobile-friendliness, and easy navigation.

  5. Promote your content: Once your article is polished and published, it's essential to promote it for maximum exposure. Share it across your social media channels, reach out to influencers in your industry to encourage them to share, and consider guest posting or collaborating with other websites to amplify your reach.

  6. Track results and refine: Monitor the performance of your Skyscraper content closely. Keep an eye on metrics such as organic traffic, backlinks, and social shares. Identify what worked well and areas for improvement, and use this data to refine your strategy as you create new content.

By implementing the Skyscraper Technique effectively, you can drive significant traffic and establish your website as an authoritative source in your niche. Stay committed, adapt to emerging trends, and consistently produce high-quality content to maximize the success of this strategy.

Benefits of using the Skyscraper Technique for Long-form Content

The Skyscraper Technique has quickly become a go-to strategy for creating high-quality, long-form content. This powerful method offers several key benefits that can significantly enhance your content marketing efforts.

Improved Search Engine Rankings

One of the primary advantages of implementing the Skyscraper Technique is its impact on search engine rankings. By identifying the top-performing content in your niche and aiming to create something even better, you can increase your chances of ranking higher in search engine results pages. Search engines tend to prioritize long-form, high-quality content, and the Skyscraper Technique helps you achieve just that.

Enhanced Website Traffic

Generating valuable website traffic is a common goal for businesses and content creators. The Skyscraper Technique can help you attract more visitors to your website by offering them superior content. By focusing on creating comprehensive and informative long-form articles that outperform your competitors, you are more likely to capture the attention of your target audience and drive them to your site.

Establishing Thought Leadership

Long-form content created through the Skyscraper Technique allows you to showcase your expertise and establish yourself as a thought leader in your industry. By delving deep into a topic and providing unique insights or solutions to common challenges, you demonstrate your authority and gain the trust of your audience. This, in turn, can lead to increased brand awareness, recognition, and credibility.

Higher Engagement and Shareability

When you invest in creating top-notch long-form content using the Skyscraper Technique, you are more likely to elicit a higher level of engagement from your audience. People appreciate well-researched, well-presented content that adds value to their lives. This increased engagement can lead to more social media shares, backlinks from other websites, and ultimately, a broader reach for your content.

Long-term Return on Investment

Although implementing the Skyscraper Technique requires more effort upfront, it offers a long-term return on investment. By creating high-quality long-form content that stands the test of time, you can enjoy sustained organic traffic and ongoing benefits. Unlike shorter pieces that may fade into obscurity quickly, long-form content created through the Skyscraper Technique has the potential to generate leads and conversions for months or even years.

In conclusion, utilizing the Skyscraper Technique for long-form content provides numerous advantages, including improved search engine rankings, enhanced website traffic, establishing thought leadership, higher engagement, shareability, and long-term return on investment. By incorporating this technique into your content strategy, you can amplify your online presence and drive meaningful results.


In conclusion, the Skyscraper Technique is a powerful content marketing strategy that can help businesses increase their website traffic, enhance their online visibility, and improve their search engine rankings. By following the four-step process of researching, creating exceptional content, reaching out to influencers, and promoting extensively, businesses can create highly valuable and engaging content that attracts attention and generates high-quality backlinks.

One of the key advantages of the Skyscraper Technique is its focus on quality over quantity. Instead of churning out numerous average pieces of content, businesses can invest their time and effort into developing one exceptional piece that stands out from the competition. This approach not only saves resources but also allows businesses to establish themselves as industry thought leaders and attract a loyal audience.

Implementing the Skyscraper Technique requires patience and persistence. It is essential to conduct thorough research, identify gaps in existing content, and create something truly extraordinary. Additionally, reaching out to influential individuals and promoting the content extensively is crucial for its success. By following these steps consistently, businesses can leverage the power of the Skyscraper Technique to boost their online presence and improve their marketing effectiveness.

So why wait? Start implementing the Skyscraper Technique today and take your content marketing to new heights. By creating exceptional content that resonates with your audience and attracts valuable backlinks, you can drive more traffic to your website, improve your search engine rankings, and ultimately increase your business's success in the digital world. Embrace the power of the Skyscraper Technique and watch your online visibility soar!

Skyscraper techniqueDigital Marketing & SEO ServicesContent MarketingLong-form content